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Beth Blecherman

Marketing Consultant and Business Coach

Marketing Consultant that is known for building brands, creative communications, engaged communities, and growing customer loyalty through targeted, well-executed marketing initiatives for Professionals, Startups, and Fortune 500 companies. My passion is helping businesses and professionals on their Rebrand Journeys, creating impactful brands online!

ICF (International Coaching Foundation) Business Coach in training, with experience as an Executive and a Founder, focusing on empowering 💪✨🌟 my clients to gain awareness, clarity, motivation, and confidence to define and accomplish their goals.

Recently recognized as one of the 150 Women B2B Thought Leaders You Should Follow in 2022. Past accolades include Always On Power Player Tech Media, Time 140 Best Twitter Feeds, PC Mag Twitter Top 100, Forbes Top 100 Website for Women.

My background includes:

- Co-Founder, Senior Product Marketing Manager now Tech Advisor for a Retail AI startup called Savitude that was selected for Techcrunch Battlefield NYC ’16 and Techstars Retail Accelerator ’17. After participating, I decided to #givefirst and become a Techstars Marketing Mentor.

- Tech Journalist that wrote for Laptop Mag and Mashable. Covered tech events from CES to LeWeb.

- Tech Influencer and marketing strategy consultant that worked on campaigns for Fortune 500 companies.

- Co-Founder and product manager of a hyper-local blogging community that grew to 13 cities with over 350 contributors

-Senior Manager, Deloitte - Managed Business Process Integrity projects for Fortune 500 companies.

 
 
 

Professionals, Executives, and Businesses have changes, transitions, and goals that require presenting a new and compelling story to the world.

Rebranding communicates and empowers your new story, helping your brand take off!

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we’re here to help!

 
 

Get on the Right Path!

Each time I crossed a new path or transitioned my business or career, I created a new vision, goals, and a plan. But rebuilding my story and finding the right contacts or customers were challenging. The uncertain environments and unclear directions took away my voice, feeling powerless. It is also challenging for companies and professionals to stand out in a noisy online landscape.

To get on the right path, I communicated my brand with new strategies for each change along the way.

My journey included Senior Manager - Tech Consulting, then changing directions to become a Marketing and Branding Consultant, Business Coach, Journalist, Social Media Influencer, Author and Co-Founder/Senior Product Marketing Manager. I applied the skills from each experience to lead me to new destinations.

I realized that helping businesses and professionals on their rebranding journeys was my passion.

A Map for Your Journey!

The rebranding process is an exciting time that empowers you to discover your vision and path and plan to reach your goals. The “journey” includes steps to complete each element so your new brand can take off!

We will be your strategic partner, providing coaching to discover your journey or consulting to map out a plan, tools, and processes that work for you whether you don’t know where to start or are on the right track but need directions.

In some areas, we will suggest using subject matter experts to help. For example, hiring a graphic designer to create your new graphics is a worthwhile investment. I should know; I happily used a creative studio to design my logo and style guide.

 
 

My Journeys

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